In Asia, Europe and North America, silver is top dog among automotive colors. Designers and consumers alike have gravitated to the metallic color, which only makes sense since cars are composed primarily of steel. But in North America, the continent that is starting to lead rather than follow color trends, rich shades of medium-dark metallic gray increased significantly in popularity while red and other high-chroma colors hint at major changes to come in the automotive color palette.
How do we know this? We asked a top auto paint manufacturer. Each year DuPont publishes its Automotive Color Popularity Report, which many feel is the industry's authoritative baseline for analyzing and predicting vehicle color trends.
Among the key findings: in the North American luxury segment, which is often indicative of future trends across all vehicle segments, medium-dark gray jumped from sixth place to the lead color choice, and red surpassed blue in the popularity standings. Gray jumped from sixth to third place in the sport/compact segment and has climbed four places to also become the third most popular color in the full-size/intermediate segment. So is consumers' desire for cars with metallic hues going away? Not necessarily.
"Medium-dark grays, enhanced with coarser metallic effects, retain the technical sophistication of silver while providing a sense of richness and value to differentiate new vehicle models from the mainstream," said Robert Daily, DuPont Automotive color marketing manager.
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